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The importance of your clients are in a row of five hours

For

Dave Lee /

BBC

Thousands of people feel the need to deliver a full day and night to be among the first in having the latest electronic product.

The image of a row at the doors of a store released a subliminal message.

"There's something here that you might want to", "this is something worth waiting" and "if everyone is buying one, why not you?".

A queue is the dream of every responsible marketing.

At midnight on Thursday and Friday, tens of thousands of gamers waited for the doors of more than 1,500 stores in the UK and the rest of Europe to claim his ultimate object of worship, Nintendo 3DS.

Its launch coincides with the release late on Friday from one of the most anticipated tech gadgets of the year, the iPad 2 in Europe, Mexico, Australia, New Zealand and Canada.

queues have become a common phenomenon at the gates of the main stores of technology worldwide. Reflecting our appetite for the latest, exciting, electronic product.

Thousands of people feel the need to deliver a full day and night, to be among the first to have it, thus generating mountains of free publicity for technology companies.

3DS For the launch of the first video game system in 3-D world does not need glasses, Nintendo made every effort to ensure that the tails were as large as possible.

In HMV London store in Oxford Street, the first hundred customers received a free game and the opportunity to meet one of the most famous game creators, Yoshinori Ono.

To make matters worse, the first in line got a free taxi ride back home.

"The Fans enjoy the night and the possibility of having access to the creators and enjoy special prices and gifts, "says a spokesperson for Nintendo UK, Robert Saunders, who adds:" And journalists also love ".

media frenzy

The first buyers of the Nintendo 3DS received several gifts.

is an irresistible opportunity for the media including the BBC, to write articles that will almost certainly attract many readers.

Apple has not made much effort as Nintendo to get the maximum number of stores open and gifts for customers. Arguably

not need it, given the gift to get publicity that has the company's CEO, Steve Jobs.

"In this market, Steve is the only guy who can make you crave it offers," says Brendan Tansey, CEO of marketing firm, Wunderman.

In fact, only been ten months in London and other major cities around the world were formed long queues to get the first iPad, but Jobs's ability to mobilize its loyal customer base ensures that the new product better and cheaper, will become even more popular.

"I think Apple is going through a time when not needed do anything to get a successful launch, "says Tansey.

" Immaturity?

Cynics believe that the public will come due soon and the annual cycle of product releases "indispensable" is coming down but the moment the ever-growing queue.

"I do not think this strategy fail," predicts Brendan Tansey.

"The idea of \u200b\u200bone who has become one of those long lines is to wait five hours to get the product "he adds.

" chose to have the experience and one just disappointed. "