by David Cuen
BBC
Facebook is one of the most popular sites in Latin America,
Internet use is growing every day and, according to comScore , a joint analysis of the network in the world had more than 1,300 million Internet users in December 2010, representing an increase of 8% over last year.
But despite being a global medium, each region seems to live in a different line digital experience.
At that time Latin America was the second region of the world grew as more internet users are concerned, with a 15% increase exceeded only by the 32% growth in Africa / Middle East.
And while the world decreased use of services such as email and instant messaging, on Latin American soil two remain firm favorites of boaters.
This despite the fact that according to comScore most American Internet users are slightly younger than their counterparts in the rest of the world. Accent is
socialJust take a couple of looks at the statistics company to realize that the rise of online life in Latin America is being driven by social networks.
"Social networking continues to be a central contact in Latin American web experience," said comScore in the presentation of its statistics.
Of the 15 countries of the world in which Facebook has a greater penetration, six of them are in English-speaking America.
On average more than 85% of users in Chile, Argentina, Venezuela, Colombia, Peru and Mexico, visit the network at least once a month. According to the company, Facebook is the third most visited site in the region.
Party social growth has been driven by the photographs. It seems to share pictures with friends, family and colleagues has become a strong motivator to have a profile on one of these sites.
While images hosting services (Facebook, Flickr, etc) in the world have a penetration of 52% market share in Latin America over 75% with Chile (82.4%) the country that go to these services.
Twitter, analyst firm says, is more difficult to measure because most users use the service through a cell phone, whether mobile or visiting one of the applications of other companies.
"(I log) much more by phone. The message short and easy to use apps make it easy to use ', confirmed to BBC World click @ hgoquendo one user microblogging network.
Yet in Venezuela, for example, 21 out of 100 Internet users access the site via your computer.
Backspace "communication?
mail address is used increasingly in the world except Latin America.
But as Latin America uses more social networks than other the world, so does in technologies that other countries seem to go out.
Such is the case of e-mail that has suffered a decline in its use in the world to reach 63% Internet penetration, while in Latin American countries is still used by 76% of surfers.
And the same goes for instant messaging.
In most countries only 34% of Internet users have used these tools of communication, according to comScore. But in Mexico and Peru more than 75% penetration among users.
Another interesting numbers displayed by the company suggests that electronic commerce has not taken off in the region.
A large percentage of American Internet users said they greatly influence their online purchasing decisions, although these are not specified line.
addition, with the exception of Brazil and Argentina less than 40% of Internet users believe that the local shopping sites (created and operated in their countries) have good quality.
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