by BBC
The days when families gathered around the television reverentially came to an end a long time ago.
But as noted by the BBC reporter, Jane Wakefield, the prophets who claimed that traditional television programming "linear" disappear on account of services "on demand" could be wrong too.
A new generation of viewers are witnessing the "social television", a mixture of regular TV with social networking.
A recent study by the advertising agency, Digital Clarity, found that 80% of those under 25 years use a second screen to communicate while watching TV and 72% use Twitter, Facebook or any mobile application for comment during shows.
Currently, fusion is like watching television with an eye on Twitter and another on Facebook, but that's beginning to change because executives are experiencing "serious" with it.
In New Zealand, TVNZ has launched A new TV channel for young people in that Facebook is part of the transmission to create an interactive environment in a music show.
The backbone of the programming is "U live", a program that includes chats and comments, run by a Facebook application, and even profile photos, reviews and surveys. Second screen
Last month the U.S. channel HBO broadcast Howard Stern's film titled "Private Parts" as the comedian commented live via Twitter.
The creators of this network are excited about the possibility of deeper integration with the TV, but still are in the process of figuring out how they will get money from it.
Speaking at the Mobile World Congress event, Twitter's chief executive, Dick Costolo, said the search for a second screen in the television industry has ended.
"That second screen is Twitter," said Costolo.
According to a study by Nielsen, more than 85% of mobile users and computers access the Internet while watching TV. At the same time
However, only 24% do so to find content related to the television program.
Many enter the network to communicate with family and friends (56%) visit social networks (40%) and surf several sites (37%).
Robin Sloan, a member of the team's media liaison Twitter, think there's definitely an appetite among Twitter users for greater integration.
Sloan told the BBC that the service has seen huge increases in traffic when transmitting in certain programs such as soap operas, sports and reality programs.
"is notable because the conversation on Twitter can be moving with a tweet from time to time, but as soon begins
a football game or the Oscars, for instance, the tweets are fired and multiply about 10, 20 or 50 times.
A figure that has remained until the show ends, "he says.
" People like to talk about these things while they are happening, "says Sloan.
So what's next on Twitter TV?
Problems "At this stage, television executives are using Twitter mainly to attract your audience and give them something to talk about. Our goal in getting that Twitter is integrated into programs, "said Sloan.
According to him," this means that many believe that Twitter is a comprehensive source of content and that the network could be exposed to public very big. "
sponsored Tweets, which allow companies to pay for their commentaries to multiply, are a major source of current income of the company.
news sites, such as the Washington Post and Al Jazeera , sponsored tweets were already using to inform people about the content of their news and live streams, Sloan said.
There is a clear correlation between them and Twitter, which has increasingly become a tool for breaking news.
However, when it comes to finding ways to integrate media such as television, the approach can be complicated.
Try to include television series, for example, is problematic.
"If you are the producer of a show, say, CSI, for instance-and comes to ask how you can integrate Twitter, the truth is something we are still trying to figure out," Sloan said.
"This is really new and still not know exactly how Twitter works best, but we are always looking for partners willing to experiment," he concluded.
0 comments:
Post a Comment