Today before dinner was reading a story that was published last Friday on food brands and its presence in social networks. As we all know, this is a sector that is experiencing problems with the growing presence of private label brands at major grocery chains in the country.
objectivity If we think this phenomenon is not something entirely logical. We have different brands that offer the same product, the only difference is the packaging and price, maintaining the same quality in most cases. We opted for the cheaper of course because almost nobody likes to pay more for the pleasure to spend.
What is the cause of the problem and the solution for trademarks? Then show what's different, its added value. If you only talk about the product itself, because really what they are doing is indirect advertising for the equivalent white label, which in most cases there.
And now I read the news that most brands do not have any presence in social networks, and those that do have most use them to deliver and do not talk, that after all is the goal of social media. In the case of Twitter, would be a typical example of the user with fans but not is anyone because the only thing that matters is what he says, then the long term is obviously losing followers. Their lack of concern for allowing feedback from their customers (and also taken into account) and to communicate the added value of its brand, which is what they have to sell to their audiences, is what is causing this situation.
Are they doing better brands? No, but are cheaper and there's your own distinctive value.
In his hands is part of the solution.
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