When an agency gets a briefing from a traditional sector such as cleaning products, often creative resigned to make the spots "as usual" without asking if you want to innovate in the slightest. However, the Brazilian agency Lowe Borghierh Brazil has won a Silver Lion at Cannes with this amazing creativity.
This example shows you can do different things in advertising, as long as our advertiser is willing, is the sector that is.
Enjoy it!
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