The other day my girlfriend gave me this video as fictitious as realistic about what can happen to agencies outside the big changes that are happening in the communication between brands and consumers.
The video simulates the scenario of what would be the last advertising agency in the world, since all disappeared because the consumer no longer receptive to advertising messages were conceived before: by traditional, linear communication , consumers considered taxable.
Meanwhile, the consumer had become an active subject who choose the content you want to see, voluntary relationship with the brands and find the value thereof. The era of the TV spot was left behind, and interactive media were no longer a traditional support, but had become the central element of the communication.
This trend is a reality that few question, and all brand and advertising company has to assume these changes and take them into account in their strategies daily to survive. Not doing so may be less dangerous.
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