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Official Website of the International Year of Chemistry (CSIC) Audiovisual Laboratory

announce that the Higher Council for Scientific Research (CSIC) has published a page on recent dates official acts and distributing material to mark the International Year of Chemistry. Therefore, from the blog incorporated in the links section, the address of this page, which completes the addresses of the major national scientific institutions.

Access to this publication may be done by http://www.quimica2011.es/ following address

Modify Licence.dat Matlab

The last advertising agency in the Earth

The other day my girlfriend gave me this video as fictitious as realistic about what can happen to agencies outside the big changes that are happening in the communication between brands and consumers.

The video simulates the scenario of what would be the last advertising agency in the world, since all disappeared because the consumer no longer receptive to advertising messages were conceived before: by traditional, linear communication , consumers considered taxable.

Meanwhile, the consumer had become an active subject who choose the content you want to see, voluntary relationship with the brands and find the value thereof. The era of the TV spot was left behind, and interactive media were no longer a traditional support, but had become the central element of the communication.

This trend is a reality that few question, and all brand and advertising company has to assume these changes and take them into account in their strategies daily to survive. Not doing so may be less dangerous.

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Graphene

DESIGN FORUM


THIS YEAR THERE'S A NEW APPOINTMENT OF FEBRUARY 23 AND 24.


The design is taking a changing role today. While on the one hand it is restricting the weight of their aesthetic and formal attributes and a key role to seek to provoke emotion in similar terms to which they aspire to bring works of art, the other is increasing its role within business enterprises and to be aligned with business strategy and contribute decisively to the differentiation and growth of them.

From another point of view, the design choice related to the product also claims to overcome, responsibility towards an ever more technologically advanced in resolving the overall experience the user will have their relationship with the brand, is taking responsibility for both the effectiveness of basic service provided by the company. View or stance on the role of design to a higher step, one in which they decide the definition and management of the business.
Finally, if we consider the growing role of consumers in the market, how to integrate their expected future behavior or preferences?, Can consumers be adopting a role of designers, decisively influencing your tastes and needs are reflected in the outcome of the designs, participating in an open process of development or co-creation, how to manage these business processes?

Some of these questions will try to bring some light on the Design Forum in this issue entitled New approaches to the design in the company.

http://www.diseñaforum.com/

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pillows War

On 14 February at 18h08 celebrates a year in this fun FlashMob EAST Square, behind the statue equestrian Felipe IV. Metro Opera. An original way to celebrate Valentine's Day.


The indications for all who wish to participate in the event:
1. You check in a few minutes before your own pillow hidden (in plan pregnant / or beer belly, big ass / a, hormone / a. ..) and walk quietly around.

2. A few minutes before the appointed time, must be placed on the tile and dashed to the exact time indicated drawn and clean almohadazo charge against opponents.

5. Do not shake anyone without a pillow or camera.
6. Leave no trace, collect at least as dirty each.

Tip: Enjoy and remember, your pillow can end very badly, take it into account.

I leave a video from previous years: