The search leader announced yesterday the launch of Google Instant based on the "search predicted." That is, as the user enters characters results are updated automatically. The most important thing is that this new interface not only affects the search results, but also to the related advertisements.
This development will not change how are ads, but they must be applied equally "search predicted." In this way, if you type "Orchid" on Google.com, you can predict that the search be "Orchid" showing related ads instantly, but if the user adds an "e" to the query can be predicted by certain algorithms, that the criterion is none other than "orchestra", so that would change the previous result.
A direct consequence is a change in the perception of the impressions, increasing or decreasing as the case their overall levels. This is because with the new printing system is counted each time the user to take action to choose a query, click on a link on the results page or stop writing for three or more seconds.
Obviously, the main thrust will be for users to dramatically speed up searches, but I think it improves the segmentation of both AdWords presumably because if I sell melons need not caring about the music enthusiast.
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