are clearly the winners of the approaching crisis in 2009 to 32% of the total sales of packaged food products and drugstore / Perfumery according to studies by Nielsen Spain. This trend is even stronger in Drogerie & Cleaning with 44.5% of the total English market.
This is not surprising if you look at advertising for major brands and in turn affect the interest in price.
is well known that the categories in the advertising world are fleeting, but the big step of brands to be announced has led to a substantial change in the concept of "timing mark." It is no longer one that boasts low price at the expense of, among other things, failing to invest in advertising, but, as is the case of Carrefour, real counter-employed in that mocks the clichés used in commercial communication.
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