Navigating through pages Small businesses can see how it fails to advertising ethics, it is unknown whether through ignorance or the impunity of anonymity to be impossible to control for small and medium enterprises.
In this example, fully violates the principle of the Decalogue sixth for non-sexist advertising Andalusian Women's Institute:
represent the female body as object, that is, as
added value to the attributes of a particular product as its ultimate package:
ads that use the body of the woman or fetish
parts thereof (lips, legs, feet ...) and clothing as
claim to attract the gaze and attention of potential customers.
And if they do not comply with the ethical concerns, it is only necessary to recall Article 3 of the General Law on Advertising.
is unlawful:
Advertising that violates the dignity of the person or violates the values \u200b\u200band rights enshrined in the Constitution, especially those concerning Articles 14, 18 and 20, paragraph 4.
shall be deemed included in the previous forecast advertisements that portray women in a humiliating or discriminatory, either privately and directly using your body or parts of it as mere objects unrelated to the product to be promoted, but its image associated with behavior stereotyped violate the fundamentals of our system contributing to generate violence referred to the Organic Law 1 / 2004 of 28 December on Integral Protection Measures against Gender Violence.
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