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are clearly the winners of the approaching crisis in 2009 to 32% of the total sales of packaged food products and drugstore / Perfumery according to studies by Nielsen Spain. This trend is even stronger in Drogerie & Cleaning with 44.5% of the total English market.

This is not surprising if you look at advertising for major brands and in turn affect the interest in price.

is well known that the categories in the advertising world are fleeting, but the big step of brands to be announced has led to a substantial change in the concept of "timing mark." It is no longer one that boasts low price at the expense of, among other things, failing to invest in advertising, but, as is the case of Carrefour, real counter-employed in that mocks the clichés used in commercial communication.

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DUHA

DUHA stool is emerging as an attractive object and striking not only for its exterior aesthetics but also for its functionality and use of material. The simple fact one of the legs decide not to stop as the other seat height and become support makes this piece unique. This is a classic stool with a halo seriously provocative, rebellious. De DUHA could say that is the fusion between classic furniture, rugged, noble, straight lines, and a current furniture, casual, colorful and bold. This combination of features makes the case of a stool very versatile and can adapt has a variety of environments.

DUHA means "rainbow", and nothing better to do honor to its name with a select range of 5 colors for the enjoyment of users. The touch of color to the stool puts it back and one leg, these elements can be found in colors ranging from violet to red, to green, blue or even pink. Vivid colors that attract attention and also combine well with the predominant material, pine wood.

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Pets & Cheese
be included within the carriage of pets as well, it was proposed to develop an element that would carry our pets, a carrier.
Pets & Cheese is a fun, original and convenient way to transport the smaller rodents of the house. This product allows you to take a walk to take the air, on vacation with your family or to the vet when they review. The aim is a small element in which the hamsters were found at home. Pets & Cheese is a small hard plastic carrier made of very durable and safe. Its shape resembles a cheese with holes, small holes drilled allow ventilation inside the carrier. It consists of two parts connected by hinges and lock, the bottom is opaque and the transparent top to see at all times the status of our rodent.
has on one side of an adapter for a drinking standard.

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Navigating through pages Small businesses can see how it fails to advertising ethics, it is unknown whether through ignorance or the impunity of anonymity to be impossible to control for small and medium enterprises.

In this example, fully violates the principle of the Decalogue sixth for non-sexist advertising Andalusian Women's Institute:

represent the female body as object, that is, as
added value to the attributes of a particular product as its ultimate package:
ads that use the body of the woman or fetish
parts thereof (lips, legs, feet ...) and clothing as
claim to attract the gaze and attention of potential customers.

And if they do not comply with the ethical concerns, it is only necessary to recall Article 3 of the General Law on Advertising.

is unlawful:

Advertising that violates the dignity of the person or violates the values \u200b\u200band rights enshrined in the Constitution, especially those concerning Articles 14, 18 and 20, paragraph 4.

shall be deemed included in the previous forecast advertisements that portray women in a humiliating or discriminatory, either privately and directly using your body or parts of it as mere objects unrelated to the product to be promoted, but its image associated with behavior stereotyped violate the fundamentals of our system contributing to generate violence referred to the Organic Law 1 / 2004 of 28 December on Integral Protection Measures against Gender Violence.