Two weeks ago we met Infoadex data on ad spending in traditional media in Spain for the first quarter of 2010, which by Pimero time since 2008 investment has grown. Global growth has been 0.6% over the same quarter of 2009. This will put an end to a period of crisis for the sector, in particular as regards to conventional media having been hardest hit them (except Internet).
data this quarter have been a turnover of 1,198 million, compared with 1,990 the same perídodo 2009.
As for increasing means, primarily include the surprising rise in investment in television, especially considering that TVE has been eliminated, being the fastest growing medium in quantitative terms, from 574 to 585 million, although this only represents an increase of 1.9%.
Then there is the cinema, which is still the conventional means less investment (5.3 million), but this quarter has seen a rise of 147% nothing less over the same period in 2009.
Regarding Internet, the investment continues to grow by 18%, becoming the most promising conventional means in front.
Sunday also rise (11%).
On the opposite side, drop daily (-2.9%), magazines (-7.8%), radio (-1.2%) and external (-1.8%).
The interesting thing is that investment is recovered in conventional, but redirected to two media in particular: television and the Internet, which are precisely the ones who have the potential for interactivity with the audience, although this is an issue even should be developed and even implemented in the event television. Regarding the film
have to see how it evolves, as the audience for its part is not growing, despite the 3D.
Well, be good, go to the movies, and we'll see!
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